Plant your privet shrubs in full sun for fast, dense growth. Ligustrum grows in partial shade but the growth rate is slower. Variegated cultivars such as Tricolor and Variegata revert to all green in shade, as will yellow forms such as the golden vicary privet.
Plant privet shrubs in well-drained soil. They're adaptable to a wide range of soil conditions but grow best in fertile soil with good drainage. Ligustrum planted in constantly wet soil is susceptible to root rot, a fatal fungal disease.
Feed privet plants in early spring and midsummer with a shrub fertilizer. Follow the package directions carefully for the proper application amounts, as too much fertilizer will damage the root system and stunt or kill the plants. Regardless of whether you choose a dry or liquid fertilizer, always apply the product to already-moist soil to prevent chemical burns to the roots.
Prune off the flower buds when they appear in late spring so that all the plant's energy goes into producing stems and leaves, not flower and fruit production. This also helps prevent the spread of the plant into the wild, a serious problem in some states.
Water your privets often enough to keep the soil moist but not soggy. They'll need extra attention during extended hot spells and windy weather.
Spread a 2- to 3-inch layer of mulch over the shrub's root zone to conserve moisture and discourage weeds that compete with the shrub for water and nutrients.