Break up the soil in a sunny, draining bed using a rotary tiller. Till the soil to a depth of 6 inches. Remove stones, sticks or other debris from the bed.
Amend the soil with a 3-inch thick layer of compost. Work the compost into the bed using the rotary tiller until the soil is loose and friable.
Mixing the Shirley poppy seeds with fine sand helps distribute them more evenly. Mix at a ratio of 1 tbsp. seed to 3 tbsp. fine sand.
Sprinkle the seed-and-sand mixture across the bed's surface. Spread the seeds one small pinch at a time until the entire bed is covered.
Water the Shirley poppy seeds using an oscillating sprinkler. Run the sprinkler at the edge of the bed for five to 10 minutes or until the soil is moist at a depth of 2 inches.
Water the seeds every five days after sowing. Maintain moisture at a depth of 2 inches at all times during and after germination.
Watch for germination in 10 to 15 days. Blooming occurs in March in warmer climates but as late as July in cooler climates.
Deadheading the flowers as the season progress encourages a longer blooming period. Snip off the spent poppies just beneath the flower's base using pruning shears.