Clematis need a well-draining soil with about 8 inches of compost worked into the soil before planting. Plant the vines near a support, such as a trellis. For best growth, plant the clematis where the flowering vine will get six hours of sun a day, but the base of the plants and the roots are shaded. They should get at least 1 inch of water per week, and a 2-inch layer of mulch around the base of the vine will help keep the soil moist. You can add general-purpose fertilizer to the soil each spring.
Early-flowering clematis including Alpine clematis (Clematis alpina) and downy clematis (Clematis macropetala), growing in USDA zones 4 through 9, flower in the spring. Prune them after the flowering stops to promote flowering the next season. Avoid cutting into the woody parts of the vines. To get these early-blooming vines to bloom longer, deadhead the flowers to get a second bloom. If you do not deadhead, the flowers will form seed heads and blooming will stop for the season as energy will be directed to forming seeds.
Large-flowered clematis has blooms 4 to 7 inches across. "Nelly Moser" (Clematis "Nelly Moser") and "Niobe" (Clematis "Niobe"), growing in USDA zones 4 through 11 and 4 through 8 respectively, are two large-flowered hybrids. These clematis varieties also bloom twice per year, in the spring and again in the summer. Prune the large-flowered vines in the spring to remove dead wood, and after the first blooms prune the shoots back to encourage new flowers. Deadhead all the spent blooms from the spring bloom period to get the second flowering in the summer.
The late-flowering varieties including Italian clematis (Clematis viticella), growing in USDA zones 4 through 11, and sweet autumn clematis (Clematis terniflora), growing in USDA zones 5 through 9, bloom from spring through summer. They bloom on new growth, so you can cut back the vines to 2 to 3 feet above ground level in the winter during the dormant period. Deadhead flowers if you wish, but you can also leave them alone to form attractive seed heads that will persist into winter on some species.