Dig a 3-inch-deep hole and fill it with water. Let it drain and then fill it again. Check back in half an hour to make sure it has drained. If it hasn't, you will need to add grit or sand to your planting bed.
Remove weeds from the bed and loosen the soil to a depth of 12 inches in a 2-foot-square area. Incorporate 2 to 3 inches of sand if your soil failed the drainage test. Excellent drainage is mandatory for this cultivar.
Plant the Gaillardia at the same depth it was growing in its nursery pot. Water to settle the soil, and then give the plant a half-inch of water weekly during the summer.
Remove the spent flower stems as they occur to encourage more blooming. Cut the plant back to 3 inches at the end of summer to stimulate bushy growth.
Fertilize the perennial in early spring with a balanced, all-purpose fertilizer. Apply 1/2 cup per plant and work it into the soil out to a distance of a foot from the plant. Water well after application.