Fertilize hollyhocks in the early spring when new growth appears. Ron Smith, horticulturist at North Dakota State University, recommends using fertilizer low in nitrogen and high in phosphorus and potassium, such as rose fertilizer.
Fertilize again when young buds begin to form on the stalk. This channels energy into blooming, enhancing both size and color of the blooms.
Fertilize the new plants in mid to late summer to encourage healthy foliage. These plants produce the tall spires covered with blooms in the second season. Keeping them healthy now, increases the vigor of the plants, making them capable of supporting abundant blooms.