Dip the bulbs in fungicide for about 20 seconds. This will help prevent the bulb from developing rot and other fungal diseases, especially if the soil becomes too wet.
Fill a pot with rich, well-draining, acidic potting soil. Do not choose a soil that contains perlite, as this contains fluoride which may scorch the leaves, according to the UMass Extension website.
Plant the bulb so that the pointed side is up. A minimum of 2 inches of soil should be covering the top of the Rubrum lily bulb. This allows for strong development of the stem roots, which emerge from the base of the stem where it meets the top of the bulb. These are actually the roots that absorb nutrients and water from the soil, whereas the roots at the base of the bulb spread and develop new shoots.
Water thoroughly to settle the soil. Keep the soil slightly moist at all times, but never soggy or waterlogged. Place your lily in a location where it will receive bright but indirect sunlight.