Choose a planting site with partial shade to full sun and moist, well-drained soil.
Dig a hole twice the width of the root ball and the same depth as the plant sits in the container.
Place shrub in the center of the hole, filling in with the original soil and adding compost if soil quality is poor; space each holly shrub 3 to 4 feet apart to create a hedge or further apart for a shrub border.
Add a thick mulch to the base of the plant and water thoroughly.
Keep soil evenly moist, providing about an inch of water every week if rainfall is not enough; one deep weekly watering is better than frequent shallow waterings.
Prune annually, making sure that the top of the holly is narrower than the bottom to provide adequate sunlight to the lower foliage and prevent thinning.
Fertilize in spring and fall with a slow-release, acidic plant food.
Expect white flowery blooms in late spring to early summer.