Landscape Garden Brochure Ideas

Tri-Fold Photo Brochure

• Design a brochure that mainly displays photographs of your landscaped gardens. Consider bleeding, a term used to describe stretching a photograph across the folds or seams of a page, some of your photographs so that clients can get a panoramic view of a landscaped garden that you are especially proud to have worked upon in your city. Feature at least three landscaped garden photographs in your brochure, but no more than five. If you are working with a tri-fold brochure, then you are going to have limited space because of the margins and size of the paper. You want your photographs to large enough that clients get a good feel for the work you can do. You can use some text, but limit it. Make the brochure mostly about your photographs.

Bi-Fold Descriptive Brochure

• Build a bi-fold brochure around colorful descriptions of each of your featured landscaped gardens. Use a bi-fold so that your potential clients do not get overwhelmed with text. Because this is a a marketing piece, description is important. Use words that create images in clients' heads. For example, when describing the gardens you can create, use words such as "lush," "green," "verdant," "tropical oasis," "serene," and "magical." These words go a long way in creating the "feeling" of a garden you can create for your client. Consider placing a feature photo on the front of the brochure, but fill the inside of the brochure with descriptive text about your landscaping services.

Bi- or Tri-Fold Glossy Brochures

• Make a bi-fold or a tri-fold brochure that is printed on glossy paper. You can have a well-designed layout for your brochure and high-quality photos. But if you do not have a paper that brings out the design and photograph, then your brochure may not be as effective. Choose glossy paper, if your budget allows. Glossy paper works well for brochures that have a lot of photographs because glossy paper mimics photo paper.