Wipe away any dirt or debris from the leather heel with a damp microfiber cloth. The area should be free from all dirt prior to buffing.
Apply a bead of non-gel toothpaste to your fingertip and spread it over the scuffed area. Once you finish, the entire scuff should be covered with a generous amount of toothpaste.
Buff the area using the wool pad. Use firm pressure and a rapid, circular motion. Wipe away the toothpaste with a cloth to check your progress. If scuffing remains, reapply toothpaste and repeat buffing.
Wipe the buffed area clean with a damp microfiber cloth. Apply a light amount of shoe polish to the leather heel and allow it to dry for about 30 minutes.
Buff off the polish using a flannel cloth to restore the leather's sheen.