Modern styles that benefit from texturing pomade include the classic neat hair look, with pomade applied randomly to keep stray strands in place; the shaggy look where pomade through damp hair can keep it running in the right direction; and controlled curls where pomade can keep frizz at bay and define the curls.
Pomade goes on a little at a time to dry or towel-dry hair. A rub between the fingers warms it, and then you apply it softly through the hair to distribute it evenly. The 1960s hair cream jingle, "a little dab will do you," is more true today with the superior holding qualities of the modern pomade, which you will need to shampoo out when you are done. Nevertheless, the more pomade in place, the greater the hold -- with maximum hold coming when the hair has been blow-dried.
Men and women use pomade to add body, transforming fine, limp hair into the thicker, fuller and stronger variety. With many products to choose from, some provide stiffer holds with higher beeswax content. Others that impart more shine and less hold contain more oil. There is a complete range in between. Texture pomades can be what the hair industry calls "leave-in conditioners" that work on the hair while styling it.
Acne is an undesired effect of pomade use, according to the Acnenet website. Pomade acne appears where pomade comes into contact with the skin on scalp, forehead and temples. Acnenet says the heavy oils in most, if not all, pomades are pore-clogging, and other chemicals can irritate the skin. The website recommends applying the pomade an inch behind the hairline, avoiding contact with the skin and scalp altogether, or to stop using pomade.