How to Sell Fire Alarm Monitoring

Set up an office space and create marketing materials. Use a home office to save money. Obtain a business telephone line to keep calls separate from family calls. Gather information to keep on hand, such as information regarding local house fires, statistics regarding fire and fatalities, age of those most vulnerable, etc. Create a brochure to hand out or mail to people in your area.

Talk with insurance companies. Find out if a homeowner's annual premium will be reduced if acceptable fire monitoring is in place. Inquire about business price breaks on insurance with monitoring, too. Use all information regarding a price break as a unique selling point. Keep in mind that making the system affordable will be the tipping point in closing a sale.

Mention the system's special features to impress customers. State why the system you sell beats the competition or why the monitoring is second to none. Tell them local servicing is available 24/7, for example, or tell them the system is installed in local government buildings. Explain any special ratings, awards or references for the system you sell.

Make the system affordable. Offer to break down the costs in different ways. Provide a list of payment options. Offer a rental pricing system as a rent-to-own package, for example. Create different pricing structures to purchase the equipment over two years, offering a choice of payment to each customer. Figure out a way to cut the overall price if a client pays up front or pays the balance within six months. Compare the pricing to paying for a daily newspaper or something similar.

Present the monitoring as the best feature. Steer customers to buying good-quality equipment, but emphasize the expert staffing behind the monitoring around the clock. State that 20 people monitor the region from an office within five miles of the client's home, for example. Explain the process of rapid response in case the family is on vacation. Tell a business person that rapid response might save all of his important physical files and computers during the night if the business building catches fire.