Protect the work area with drop cloths.
Pour latex paint in the color of your choice into a bucket approximately 30 percent larger than the original paint can.
Stir a small amount of hydroxyethyl cellulose into the bucket with the paint. Follow the manufacturer's instructions to determine the amount you should add, as different manufacturers will call for different amounts. Stir the paint mixture with a paint stick until the contents are well blended.
Test the consistency of the paint. Apply a small patch of paint to a inconspicuous area of the cement. Check for thickness and consistency. The paint should not drip down the wall but hold fast to the cement, bonding well.