Place a ladder under the ceiling where you want to place the hook. Stand on the ladder and mark the planned hook location with a pencil.
Put on safety glasses. Drill a hole the size of your masonry anchor into the concrete with an impact drill and a carbide-tipped drill bit.
Place the masonry anchor into the hole. Tap on the anchor with a hammer until it's flush with the surface of the ceiling.
Insert the threaded end of the hook into the anchor. Turn the hook until it catches in the anchor, and keep turning it until threads are fully into the anchor. Use pliers to turn the hook when it becomes too hard to turn by hand.