Jute plants are fast growing and do not require fertilizer or pesticides, which makes their production environmentally friendly.
Jute rugs are also environmentally friendly because they are recyclable and biodegradable.
Jute is one of the strongest natural fibers in the world, so jute rugs are hardwearing and long lasting.
Jute is naturally shiny, holds dyes well and is colorfast. So jute rugs come in a wide variety of patterns and colors that will resist fading.
Jute rugs are relatively inexpensive due to the low cost of jute, which is one of the most widely grown and cheapest natural fibers available.
Unlike many synthetic rugs, jute rugs have natural anti-static properties.