The first step to keeping a clean flokati rug is to shake off excess dirt or debris outside. If the rug is large, you may need help from a friend. Once you've shaken the rug off, find a spot where it can be left outside to breathe for a few hours. Do not place flokati rugs in direct sunlight.
If the rug will fit in your washing machine, you can wash it on a delicate cycle with a mild detergent such as Woolite. Do NOT place a flokati rug in the dryer. It is wool, it will shrink. Hang the rug outside to dry. Once thoroughly dry, use a metal dog brush to refluff the woolen fibers, starting at the middle of the rug and working out to all edges, gently restoring the fullness of the rug.