Place carpet padding under the entire rug. A pad will absorb part of the furniture's weight, and relieve the pressure on the rug's fibers. A pad is particularly beneficial if you have a heavy piece of furniture made of wood, such as a dining room table or bureau.
Place coasters or small pieces of carpet padding under furniture with pointed legs, such as chairs and small tables.
Place heavy furniture near the edge of the rug.
Rotate your Persian rugs, if you have more than one. The less time a heavy piece of furniture sits on a specific part of a Persian rug, the less it can damage it.
Move heavy furniture at least a couple of inches on a regular basis to relieve stress on the Persian rug. Heavy pieces of furniture eventually can be placed in their original position before you move them again.
Place sofas so they face toward the center of the Persian rug. Draw attention to the beauty of the rug.
Place glass tables in the center of the rug. Glass, unlike wood furniture, will not hide the rug's central pattern.
Place rugs at the foot of the bed in a bedroom. This draws attention to the rug when you enter the room.
Keep as much furniture as you can off the rug.
Run any electrical cords from lamps under the rug. Cords are unsightly and can cause people to trip.