For flowers to stay crisp and colorful for longer periods, place them in water that is cool to the touch. Immediately after they are cut, plunge flowers into cool water up to the flower heads for a few minutes to help revive them and keep the stems strong.
According to the New York Times, florists use warm water only to revive wilting flowers. Plants absorb warm water quickly, which keeps them from wilting, but the warm water also dehydrates them, which shortens their life overall. For badly wilted stems, plunge the flowers briefly in water that is between 180 and 200 degrees Fahrenheit and then refrigerate the flowers for six hours.
To further preserve the life of a cut flower, remove all the leaves below the water line. This forces more resources to the bloom, so that it looks fresher longer. Also add commercial flower preservative to the water, to allow the plant some more resources that keep it looking good.