Remove all objects from the concrete floor and sweep to remove all debris and sand from the surface. Vacuum the room to remove any fine dust. A perfectly clean floor is required for the rubber to stick properly.
Place the roll of rubber flooring at one side of the room and unroll it all the way across to the other side. Cut excess off the roll, using a straightedge and utility knife. Walk around the perimeter of the room and trim off excess from each remaining side, if applicable.
Roll up the flooring until the roll sits all the way at one end of the room.
Pry the top off a tub of moisture-cured urethane floor adhesive. With a notched trowel scoop up 2 to 3 cups of adhesive and smooth it over the floor in a 10-foot-wide strip along the length of the roll.
Move the adhesive and trowel out of the way and unroll the rubber flooring until it covers the adhesive.
Scoop up additional adhesive with the trowel and spread another 10-foot strip on the floor. Unroll more carpet to cover the adhesive. Continue applying adhesive and unrolling the carpet until the floor is fully covered.
Place a 100-lb. floor roller at one side of the rubber floor and push it over the floor in side-by-side rows to press the flooring into the underlying adhesive.