Mow the grass as low as possible. Remove the grass clippings after mowing and rake the lawn with a heavy rake. Bag and dispose of any debris you rake up.
Apply a starter fertilizer according to package directions.
Add the perennial ryegrass seed to the spreader. There is generally a rate suggested on the package, but a rule of thumb is 5 to 15 lbs. per 1,000 square feet.
Walk across the lawn, spreading the seed in strips as you go. For more thorough coverage, walk it again, creating a checkerboard pattern over the first application.
Water the lawn to a depth of 3 inches and keep it moist as the perennial ryegrass seed germinates. Be careful not to wash the seed away.