Read the owner's manual for your lawn mower to find the correct gap for your brand and model, if the gap information is not available on the spark plug package. The maintenance section of your owner's manual or the specifications page usually has this information. Lawn mower engine manufacturers such as Briggs and Stratton and Kohler recommend a gap of 0.030 for new plugs.
Insert the gap tool between the ground electrode and the center electrode of the spark plug. The ground electrode is the piece of metal that is bent at an angle over the bottom of the plug. The center electrode is the small electrode coming up through the bottom center of the plug.
Adjust the gap tool so that the proper gap thickness gauge is between the two electrodes. If you're using a wire gap tool, the wires around the circumference of the gap tool have a stamp indicating the their gap thickness.
Bend the ground electrode up or down as necessary with the notch on the side of the gap tool. Check the gap again and continue making adjustments until the correct gap is set.