How to Make a Living Mowing Smaller Yards

Advertise your services locally. Specify in your advertisement that you work with small yards only; you don't want to have to turn away a customer because you realize too late that his property is too big. Resist the temptation to put your ad in a large newspaper; keep in mind that potential customers might call from a distance farther away than you're willing to travel. Instead, put ads in local newspapers that will reach customers you're willing to serve. Post fliers in neighborhoods in which you'd like to work. Drive around and talk to potential customers whose lawns need servicing.

Keep your reputation immaculate. Do your best on each job; remember that one bad review could severely damage your business. Conversely, word of mouth from satisfied customers will help your business grow. Show customers that their small lawns deserve just as much attention and care as larger lawns.

Give new customers a discount. In the beginning, low prices might be the only factor that distinguishes you from the competition. Convince first time customers to give you a shot by giving them a 10 to 20 percent discount. Continue to give discounts to customers who give you solid referrals.

Keep organized, accurate records. Note each time you service a customer's lawn, as well as how often customers need their lawns serviced. Even if customers forget to call to schedule new appointments, you'll have a record of when it's time for you to return. Unless you have a standing appointment, call customers a couple of days before they should have their lawn mowed to confirm your return.

Be flexible with payment. Customers will inevitably have stories about why they can't pay (even though they will still need need their lawn mowed). Accept this as part of the business. Be understanding; know your leniency will help you grow a large and loyal clientele.

Ask for feedback and constructive criticism. Make notes of what each customer prefers and give them what they want. Personalize your service to meet individual needs.

Protect your lawn care equipment from moisture and rust. You can't mow lawns successfully if your equipment isn't in pristine condition.