Grow Milkshake alongside another type of Echinacea so cross pollination can induce seed production, recommends the website Plant Delights.
Prune a Milkshake stalk when its bloom fades. Cut the stem near the base of the plant so the stem will be long.
Place the dead flower head inside a paper bag with its stalk sticking out. Secure the bag in place with a tied piece of string or rubber band.
Hang the Echinacea Milkshake upside down from its stalk. When the flower head dries, it will drop seeds on its own.
Pick the seeds from among the flower debris, using your fingers. Place seeds on a paper towel in a well-ventilated room to dry for two to three weeks. Store the seeds in a jar in the refrigerator for up to seven years.