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How to Sell Homemade Adirondack Furniture

Anyone who has spent any part of a summer in upstate New York is undoubtedly familiar with the Adirondack chair---the low-slung wooden seat, the exaggerated arms perfect for resting a cool drink, and the high back. First designed by Thomas Lee approximately a century ago, these comfortable plank chairs took flight and have been produced throughout the ages. This style of outdoor seating seems to retain its popularity season after season, making it a practical and sought after sales item.

Instructions

    • 1

      Create a website or Facebook page for selling the outdoor furniture. Include images of the chairs, prices, and shipping information along with some brief history. Manufacture the chairs to order, if you are crafting them, or ship from storage.

    • 2

      Create a print catalogue and a distribution list. Use a computer software program to design a brochure or catalogue of items. Send the document to a print shop for production. The brochures can then be hand-delivered to various wholesale or retail markets during sales calls or sent out as a mailing campaign sales piece. When creating your distribution list, include bed and breakfast establishments, inns, resorts, summer cottages and other tourist locations. Don't forget craft stores, hardware stores, retail stores and boutiques.

    • 3

      Become the artist. One of the best ways to sell a handcrafted item is to enter an art or street fair, flea market or become part of an artists' co-op. Develop interest in your craft by building a chair on-site. Tell your story---complete with the history of the chair---and take orders. A good product will be welcomed year after year, and by maintaining your status as a vendor you will not only grow your mailing list, you will acquire a following as well.

    • 4

      Advertise locally or nationally. Depending upon your markets and location, the appeal of Adirondack chairs may vary. If you are in a shoreline community you may not have to go any farther to sell the chairs than the streets of the downtown or the sidewalks of local merchants. Spend your ad dollars locally by putting small advertisements in newspapers, local directories, restaurant menu ads, coupon books and any media that services the local market. Or, establish a mail order business and put your advertising into seasonal magazines that reach a national market. Look at seaside communities, mountain regions, vacation spots and tourist towns.