Purchase a specialty paint designed for melamine laminate. Consider choosing a color that compliments the room your bookcase is in, and painting the entire bookcase that color. If you don't want to paint the entire bookcase, paint a few designs or stripes on the bookcase.
Arrange figurines, picture frames or glass vases on different shelves of your melamine bookcase. Strategically placed items not only break up a line of books to make your collection look bigger, but also add sophistication and a touch of individuality to your bookcase.
Organize your books by color rather than by size to dress up your bookcase even more. Place similarly colored books together in stacks or side-by-side to make your bookcase look larger, brighter and more diverse.