Shake, hit and fluff the pillow after you sleep on it every morning. Moving the pillow causes the stuffing contents to spread out and get lighter, a concept known as loft.
Apply a light sprinkling of fabric softener onto the pillow and place it in a dryer. Tumble the pillow on the air-only setting for about 10 minutes. Tumbling the pillow while the drier is set to a heated setting may burn the pillow’s stuffing.
Place the pillow outside on a clear day so it can air out. Leaving the pillow outside in a clean area will dry any absorbed humidity and whisk away stale scents while replacing it with a fresh outdoorsy smell.